Hillcrest was formerly a sleepy town on the outskirts of Durban but is now a growing suburb with many new residents migrating from more central areas in Durban. The new influx of capital has established it as a middle-income residential area and spurred the construction of shopping and lifestyle centres. House prices have boomed in recent years and average incomes have increased significantly. It is favoured as a clean and pollution-free environment with a country atmosphere, even though it is just 30 minutes the Durban CBD. Reputable public and private schools are plentiful.